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Tuff Crowd x Under Armour

In 2020, Under Armour Basketball partnered with former NBA player Brandon Jennings and his West Coast streetwear brand Tuff Crowd for a 4 drop collection.  

Design Elements Responsible For:

Creative Direction, Print, Graphics, Trims 

Design Review at Brandon Jennings Home in Woodland Hills, CA.

Ideation Branding Sketches

Design Presentation. Woodland Hills, CA.

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Inspired by Roscoe's Chicken

Front body and sleeve strike-off 

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Woven Label with dual Branding

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