Fall/Winter 18 Reebok CrossFit
FW18 CrossFit Apparel collection for Reebok. Line includes prints and graphics. Two featured prints are the Digital Brutalism and Stone Camo which was featured in the 2018 Reebok CrossFit Games.
Design Elements Responsible For:
Graphics
Digital Brutalism Print: Concept and Execution
Stone Camo Print: Art and Execution
Digital Brutalism Print
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FW18 Creative Direction: Brutalism.
A Cranbrook style of design to match the unique obscure style of CrossFit. Incorporating CF numbers, workouts, and routine in the print makes it specifically their own
3 Colorways / Co-Gender
Stone Camo Print
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Made by pouring concrete into custom weight plate molds then breaking and cracking pieces into a brutalism print. Photographed then assembled into a repeat digitally
3 colorways / Co-Gender
2018 Reebok CrossFit Games
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The Stone Camo print was the Hero print for the 2018 CrossFit Games
